Spring Institute 2021 Virtual

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Partner Opportunities at Spring Institute for Youth Services 2021

Exhibit | Sponsor | VENDOR registration FORM | Download the Vendor Prospectus (PDF)

MLA Spring Institute for Youth Services 2021
*Sparking Connection and Possibilities*
March 11 – 12, 2021

About Spring Institute

Every March the Michigan Library Association hosts the Spring Institute for Youth Services, Michigan’s premier annual education event for youth library professionals This two-day conference brings together more than 200 children and teen services librarians from across the state to share, discover and experience best practices. Formal sessions and vendor exhibits combine with networking and social activities in a fun and collaborative learning environment.

Digital Platform

MLA is excited to once again partner with Hopin to produce the 2021 Spring Institute. Hopin is an all-inclusive digital event platform focused on connecting people across the globe. All attendees and exhibition personnel will be required to create a free Hopin account in order to access the event.

The 2021 Conference will be hosted using Hopin.


Register to Sponsor or Exhibit at Spring Institute 2021

Why Partner with MLA at Spring Institute 2021?

Spring Institute 2021 is going virtual. We are confident that our comprehensive virtual program will deliver the knowledge and connection-rich conference experience that has supported learning and development for Michigan’s youth-focused library professionals for years. The digital platform offers many exciting possibilities, and we hope you will join us as we rise to the challenges and opportunities of a new decade.

We welcome back our long-time supporters with open arms and look forward by engaging with new organizations and partners. Here are just a few benefits of partnering with MLA at Spring Institute 2021.

Personal Contact - Put a face to your brand – the best way to create and maintain relationships with your target audience.

Education - Learn what’s happening in Michigan’s libraries and how you can be part of it.

Presence - Show your commitment to libraries – support the community that supports your business.

Leads - Secure qualified leads – exhibiting allows you to secure leads in one location.

Sales - Promote new services or demonstrate new products and equipment.

Direct Marketing - Frequent email blasts update registered attendees with general information, latest news, key dates, and program and speaker details. This ensures attendees remain engaged in activities leading up to the conference.

Advertising and Articles -Regular e-blasts will promote conference highlights and sponsors.

Social Media - Facebook and Twitter be used to create excitement around the conference sponsors and exhibitors.

MLA Website - The key source of information about the conference and is constantly updated and refreshed to reflect the latest news, including logos and links for all sponsors.

Exhibit Booth Analytics - Receive real data about your booth efficacy, including the number of attendees in the booth, the number of attendees that interacted, the average length of time attendees spent in your booth, and how this data compares to other exhibitors. You will also receive a full chat transcript and a list of attendees that clicked on your optional promotional offer.

Partnerships at a Glance

Partner Type Partnership Opportunities Available Investment
Sponsor All-Conference Sponsor exclusive $1,500
Sponsor Daily Session Sponsor limited $500
Sponsor Keynote Sponsor limited $400
Sponsor Homepage Logo unlimited  $150
Exhibitor Exhibit Booth in Virtual Expo unlimited $260


Register to Sponsor or Exhibit at Spring Institute 2021


Virtual Exhibit Hall

The Expo area of Hopin is the exhibitor hall of digital vendor booths at your event. Showcase your products and services with your choice of a prerecorded video or a live video stream session in the booth.

Virtual Booth Reservation Includes the Following Benefits

  • Customizable lead generation feature for capturing attendee interest
  • Link to website in the booth and on event home page
  • Pre- and post-event attendee lists
  • Post-event booth chat transcript
  • Post-event analytics including the number of visitors, number of interactions, and average attendee time in the booth.
  • Two attendee registrations
  • Log into your booth live on-camera or submit a pre-recorded welcome message
  • Schedule an optional 15-minute live demo session highlighted on the event schedule
  • Add an optional promotional offer button to increase attendee engagement
  • Involvement in MLA exhibitor scavenger hunt

Exhibit Schedule

Exhibit Booths will be open on Thursday, March 11, 2021, from 9:00 am - 3:00 pm

Non-conflict Virtual Expo Hall time includes:

  • 9:00 - 10:00 am
  • 11:15 - 12:15 pm

View image examples and a video demonstration of the Expo hall and virtual booth features below:

Expo Hall Example


Virtual Booth Example





We will work with you to customize any sponsorship opportunity that best aligns with your goals and objectives and gives the maximum return on your investment for your organization and the conference attendees.

Register to Sponsor or Exhibit at Spring Institute 2021

All-Conference Sponsor: $1,500            

Exclusive major sponsorship.

  • Recognition at all main stage events, MLA newsletter, social media, and website
  • Logo recognition on event reception page

Daily Session Sponsor: $500

  • Recognition in the day’s breakout sessions, MLA newsletter, social media, and website
  • Logo recognition on event reception page

Keynote Sponsor: $400

  • Recognition ahead of a keynote presentation, in MLA newsletter, social media, and website
  • Logo recognition on event reception page

Homepage Logo: $150

  • Recognition in MLA newsletter, social media, and website
  • Logo recognition on event reception page

*Custom Sponsorship Packages are also available. Let us work with you to get the best return on your investment and get your name in front of hundreds of library professionals and key decision-makers. Contact MLA Program and Event Director Amber Sheerin at [email protected] to discuss a custom sponsorship package.

Registration Deadlines

Sponsor and Exhibitor registration Deadline: Monday, March 8, 2021

Booths are assigned on a first-come-first-served basis.

Register to Sponsor or Exhibit at Spring Institute 2021


Booth listing order will be assigned on a first-come, first-served basis. 

A participant email/mailing list will be provided once prior to the conference and once at the conclusion of the conference. The post-event list will include the booth chat transcript. 

Cancellation Policy

Exhibitor booth and sponsorship cancellations must be received in writing by email no later than March 1, 2021, in order to qualify for a refund. After that date cancellations will not be refunded and amounts outstanding are owed. A $100.00 processing fee will be applied to all cancellations. Sponsorships and advertisements must be canceled in writing no less than ten (10) days prior to the event to qualify for a refund.


Registration and attendance at, or participation in, MLA meetings or other activities constitutes an agreement by the registration to the use and distribution of the registrants or attendees' image or voice in photographs, videotapes, electronic reproductions of such events and activities by MLA. Please contact MLA at [email protected] if you'd like to be removed from any list.

Code of Conduct

MLA is committed to providing a safe, productive, and welcoming environment for all participants and MLA staff. Each participant, including attendees, speakers, volunteers, exhibitors, staff, service providers, is expected to understand and follow MLA policies and report any violations. These expectations apply to all MLA activities including those held in conjunction with MLA conferences, events and meetings, as well as online venues and social media.

Full Code of Conduct can be reviewed here: MLA Code of Conduct

Questions? Contact us!

For additional information or questions please contact Amber Sheerin, MLA Program and Event Director at (517) 394-2774 ext. 223 or [email protected].



Uniting the Michigan Library Community

MLA is proud to partner with organizations serving the library community.

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