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 EXHIBIT  |  Sponsor  | VENDOR registration FORM  |  Download the Vendor Prospectus (PDF)

Partner Opportunities at MLA 2024 Annual Conference

Why Partner with MLA at MLA 2024 Annual Conference?

The Michigan Library Association Annual Conference offers access to hundreds of current and future library leaders from public, academic, school, tribal, and special libraries of all sizes from across the state. This event provides a unique setting for library professionals to gain new skills, explore emerging trends, and make important connections with colleagues and vendors. Supporting MLA 2024 Annual Conference will provide you with a platform to build relationships and strengthen your company’s image and credibility. 

We welcome back our long-time supporters and look forward to engaging with new organizations and partners. There are various ways to be involved, but these packages are not set in stone – so if you have ideas, let’s talk possibilities!

View the MLA 2024 Annual Conference Vendor Prospectus

Tentative Conference Schedule

Tuesday, October 15, 2024

9:00 AM – 5:00 PM

Welcome Events
6:00 – 9:00 PM

Wednesday, October 16, 2024

Educational Sessions
10:00 AM – 5:00 PM

Award Ceremony
6:00 – 9:00 PM

Thursday, October 17, 2024

Educational Sessions
9:00 AM – 5:00 PM

Conference Reception
6:00 – 8:30 PM

Friday, October 18, 2024

Educational Sessions
9:00 AM – 5:00 PM

Conference Venue and Hotel

Grand Traverse Resort and Spa
100 Grand Traverse Village Blvd, Acme, MI 49610
(231) 534-6000

Rooms starting at $219.00 per night. Reserve early as rooms sometimes sell out. Discounted rate not available after September 14, 2024. Call (800) 968-7352 and identify yourself as a part of the MLA group to receive discounted rate.

Parking is complimentary at Grand Traverse Resort and Spa.

MLA Annual Conference Attendance Information

Attendance at the MLA Annual Conference has steadily grown over the last several years. We welcomed 578 attendees in 2018, 592 in 2019, 664 and 604 for our 2020 and 2021 virtual conferences respectively, 505 in 2022, and XXX in 2023. We expect to host approximately 500 in-person attendees in 2024.

Audience Profile

Our attendees provide a wide cross-section of public, academic, school, tribal, and special libraries.

Attendance by Organization Type, 2023:

  • 88.1% Public Library
  • 7.4% Library Cooperative
  • 4.5% Academic/Other

Attendance by Job Type, 2023:

  • 28.8% Director
  • 33.3% Librarian
  • 9.1% Support/Trustee
  • 9.8% Other
Register to Sponsor or Exhibit at MLA 2024 Annual Conference


Tentative Exhibit Hall Schedule

Wednesday, October 16, 2024

Registration and Setup
10:00 AM – 1:00 PM

Exhibits Open
1:15 – 6:00 PM

Non-Conflict Times
1:15 – 1:45 PM
2:45 - 3:15 PM
4:15 - 4:30 PM
5:30 - 6:00 PM

Thursday, October 17, 2024

Exhibits Open
9:30 AM – 4:00 PM

4:00 – 5:30 PM

Non-Conflict Times
9:30 – 10:00 AM
11:00 - 11:30 AM
1:30 - 1:45 PM
2:45 - 3:00 PM

Exhibit Booth Investment

  Early Bird
Register by June 30
Register by August 30
Last Chance
Register after September 1
Zone 1 (Red) $1,000 $1,150 $1,400
Zone 2 (Yellow) $1,100 $1,250 $1,500
Zone 3 (Green) $1,200 $1,350 $1,600

Double your space with a second booth for 25% off!

Exhibit Booth Includes:

  • 8' x 10’ booth space (carpeted)
  • 7” x 44” booth ID sign (max of 29 characters)
  • 7’ back drape and 3’ side dividers
  • One 2’ x 6’ table, covered and skirted
  • Two chairs and wastebasket
  • Four booth personnel exhibit hall passes
  • Inclusion in exhibit hall scavenger hunt
  • First-come, first served booth placement
  • Wireless internet access
  • Pre-event attendee list 1 week before conference
  • Post-event attendee list 1 week after conference

Optional Exhibit Booth Add-ons

Electrical Access: $100
120v/20amp connection. Must provide power strips and extension cords.

Award Ceremony Ticket: $50 each
Celebrate Michigan’s libraries and library workers on Wednesday evening.



We will work with you to customize any sponsorship opportunity that best aligns with your goals and objectives and gives the maximum return on your investment for your organization and the conference attendees.

Sponsorship Opportunities and Tiers

Sponsor an Event 

New Attendee Welcome
$2,000 Investment | Exclusive
30% of attendees were first timers in 2023.

All-Conference Lunch
$5,000 Investment | Exclusive
The Thursday lunch is the highest attended event at the MLA Annual Conference.

All-Conference Breakfast
$3,000 Investment | Two Available
They can’t talk about your organization all day unless they start in the morning.

Keynote Speaker
$5,000 Investment | Three Available
Includes the opportunity to introduce your brand and introduce the keynote speaker.

Off-Site Events

Traverse Area Wine Tour
$1,500 Investment | Exclusive
Brand exposure as we enjoy the local specialties.

Murder Mystery Party
$1,500 Investment | Exclusive
Actors will humorously highlight your brand in the script for the 100 person party.

Grand Traverse Commons Tour
$1,500 Investment | Exclusive
This spooky tour of the historical state hospital will be an event to remember. Be part of the memory.

All-Conference Reception at TADL
$6,000 Investment | Exclusive
Many attendees said this was the best part of the 2023 conference.

Brand Visibility

$2,000 Investment
Your logo printed on all attendee lanyards.

Mobile App
$2,000 Investment
Logo credit on mobile app splash page used by 95% of attendees.

Chair Drop
$350 Investment
Your supplied item placed at each seat during an all-conference session.

Coffee and Break Stations
$2,000 Investment
Everyone loves snacks and those who help provide them.

Selfie Station
$1,250 Investment
Your logo on MLA designed 8'x10' selfie backdrop.

Breakout Room
$750 Investment
Your logo added to room signage and recognition during session introductions.

Sponsor Tiers

MLA offers a range of exposure levels and sponsorship opportunities at our 2022 conference. Sponsor a few different options that fit your organization’s brand personality. The total amount of your selected options determines your sponsorship tier. The more you invest the more benefits you receive. 

All-Conference Sponsor Contribution of $15,000

The Exclusive All-Conference sponsor receives all Premier benefits plus an included double booth, mobile app advertisement, and podium recognition all all general sessions.

Premier Contribution of $10,000 and above

Premier sponsors receive all Elite benefits plus a main stage slideshow advertisement, podium recognition at all general sessions, and a complimentary exhibit booth.

Elite Contribution of $5,000 to $9,999

Elite sponsors receive all Champion benefits plus a banner advertisement in the event mobile app, podium recognition at the opening session, and a 20% discount on exhibit booth registration.

Champion Contribution of $2,500 to $4,999

Champion sponsors receive all Supporter benefits plus one full conference registration and a 15% discount on exhibit booth registration.

Supporter Contribution of up to $2,499

Supporter sponsors receive their website linked logo on MLA’s website and all event related email correspondence, and recognition on conference signage and main stage screens. ​​

Register to Sponsor or Exhibit at MLA 2024 Annual Conference

Disclaimers and Deadlines


No cancellation refunds will be issued after September 1, 2024. Cancellations received by August 31, 2023 are subject to a $150.00 cancellation fee.


Exhibitor Early Bird rate expires June 30, 2024.

Advertisements must be purchased by September 1, 2024.

Please submit artwork and/or videos to MLA no later than October 1, 2024.

Code of Conduct

Download the complete Code of Conduct (pdf)

MLA’s vision is to be a highly effective, trusted network of libraries, library employees, trustees, friends and supporters working together to support and promote the highest quality library services throughout Michigan. To fulfill our vision, MLA has built, and is dedicated to maintaining, an inclusive and equitable community where all people can come together to advance our shared vision.

MLA is committed to providing a safe, productive, and welcoming environment for all participants and MLA staff. Each participant, including attendees, speakers, volunteers, exhibitors, staff, and service providers, is expected to understand and follow MLA policies and report any violations. These expectations apply to all MLA activities (whether virtual or in-person), including but not limited to those held in conjunction with conferences, events, and meetings.Any conduct that is prohibited in-person is also prohibited online, including but not limited to on MLA social media pages and other online platforms.


Registration and attendance at, or participation in, MLA meetings or other activities constitutes an agreement by the registration to the use and distribution of the registrants or attendees' image or voice in photographs, videotapes, electronic reproductions of such events and activities by MLA. Please contact MLA at [email protected] if you'd like to be removed from any list.

Health and Safety Guidelines

We ask you to be courteous and conscientious of others while meeting in-person at the event, especially when it comes to health and safety.

Common Allergens

MLA will make every effort to ensure that provided meals are free of any declared allergens. Please ensure you have alerted MLA staff to any allergies you may have. If you have emergency medications, such as an EpiPen, please carry it with you during the conference. Although we always aim to work with you to provide a safe and comfortable conference, we cannot guarantee a completely allergen-free event or prevent others from bringing potential allergens to the event. Conference attendees and exhibitors are asked to refrain from bringing, distributing, and consuming products containing peanuts and other nuts at the conference.

Questions? Contact us!

For additional information or questions please contact Amber Sheerin, MLA Program and Event Director at (517) 394-2774 ext. 223 or [email protected].


Uniting the Michigan Library Community

MLA is proud to partner with organizations serving the library community.

Friends of Michigan Libraries logo