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MLA Virtual 2020 Annual Conference

Charting a New Course, Together
October 28 - 29, 2020

The MLA 2020 Annual Conference theme is Charting a New Course, Together, and this fall, we are doing just that. The new virtual MLA 2020 Annual Conference is scheduled for October 28 and 29, 2020. Spring Institute for Youth Services, originally scheduled for March 19-20, is now the Fall Institute for Youth Services Virtual Preconference and will be held on October 27, 2020.

Attendee registration will open in Summer 2020.

About the Conference

The Michigan Library Association Annual Conference has offered access to hundreds of current and future library leaders from public, academic, school, and special libraries of all sizes from across the state. This event provides a unique setting for library professionals to gain new skills, explore emerging trends, and make important connections with colleagues and vendors.

The Annual Conference provides your organization with the platform to strengthen your relationships with our attendees to improve your company’s image and credibility.

MLA 2020 is charting a new and exciting course for connections as our first fully virtual conference. Not only does this reduce overall expenses for you, but it allows us to provide you with greater analytics about those who express interest in your services and help streamline your follow-up processes while keeping everyone safe.

The 2020 Conference will be hosted using Hopin.


Register to Sponsor, Exhibit or Advertise at MLA 2020 VIRTUAL Annual Conference


NEW Virtual Exhibit Hall

The Expo area of Hopin is the exhibitor hall of digital vendor booths at your event. Showcase your products and services with your choice of a prerecorded video or a live video stream session in the booth.

Virtual Booth Reservation Includes the Following Benefits

  • Customizable lead generation feature built-in for capturing attendee interest with automatic email notifications. The feature may also be set to link directly to your website instead
  • Option to host your booth live or provide a pre-recorded message or video advertisement
  • Link to website button in booth and on event home page
  • Link to twitter button in booth
  • Pre-event and post-event attendee lists
  • Post-event transcript of chats
  • Two (2) complimentary event passes
  • Recognition on Main Stage

View image examples and a video demonstration of the Expo hall and virtual booth features below:

Expo Hall Example


Virtual Booth Example




Exhibit Schedule

Wednesday, October 28                       
9:00am - 5:00pm
Including 2.5 hours of non-conflict time when visiting your booth is all that is on the attendees’ schedule

Thursday, October 29                            
9:00am - 5:00pm
Including 2.5 hours of non-conflict time when visiting your booth is all that is on the attendees’ schedule

Booth Options and Rates

Booth Size Early Bird Rate
Until August 21, 2020
Standard Rate
August 21, 2020, and After
Small $500.00 $550.00
Large $600.00 $650.00
Register to Sponsor, Exhibit or Advertise at MLA 2020 VIRTUAL Annual Conference


MLA offers a range of sponsorship levels with commensurate opportunities at our 2020 annual conference. We will work with you to customize any sponsorship opportunity that best aligns with your goals and objectives and gives the maximum return on your investment for your organization and the Annual Conference attendees.

Sponsor an event that fits your organization’s personality or place your company logo on conference collateral. The total of your sponsored items or events determines your sponsorship level. The more you invest, the more visibility you receive!

Sponsorship Levels

Supporter Level: $250 - $999

  • Recognition in scrolling slideshow played throughout the conference on the main stage
  • Logo and link to your website on the conference homepage
  • Pre and post event attendee list
  • Mention in MLA newsletter and social media sites

Ambassador Level: $1,000 - $2,499

  • All Supporter Level benefits
  • Prominent mention in MLA Newsletter and social media sites
  • 25% discount on advertising
  • One free registration (not including exhibit booth personnel)

Champion Level: $2,500 - $4,999

  • All Ambassador Level benefits
  • Complimentary large exhibit booth
  • Complimentary advertisement

Premier Level: $5,000 - $9,999

  • All Champion Level benefits
  • Two free registrations (not including exhibit booth personnel)
  • Prime exhibit booth location

Exclusive All-Conference Sponsor: $10,000

  • All Premier Level benefits
  • Four free registrations (not including exhibit booth personnel)
  • Opportunity to introduce opening keynote speaker
  • Logo and recognition on signage at all major event functions
  • Prominent mention in MLA Newsletter and social media sites
  • Right of first refusal for sponsorship of MLA’s 2021 Annual Conference

Sponsorship Opportunities

Mix and match any of these sponsorship opportunities to fit your company’s goals and budget. The total amount you spend determines your level of sponsorship. These opportunities are first-come, first-served, so don’t wait to gain maximum exposure!

Digital Bag Drop: $250 (Unlimited Opportunities)

  • A PDF version of your promotional material sent to all attendees prior to the event
  • Receive a pre-event list of all attendees and a post event list of those that reviewed your materials

Branded Waiting Room: $300 (3 Opportunities)

  • Link to your website and 150-character message posted for 30 minutes prior to event start for attendees in waiting room

Branded Breakout: $350 (Unlimited Opportunities)

  • Speaker recognition during any breakout session
  • Logo recognition on session image and in session presentation

Profile Frame: $500 (Two Opportunities)

  • Add your logo to a profile picture frame sent to all attendees ahead of the event for sharing on social media and during the event

Daily Educational Sessions: $1,000 (Three Opportunities)

  • Your logo displayed during all breakout sessions on the day of your choice

Keynote: $2,500 (Four Opportunities)

2-minute prerecorded video played before the keynote session of your choice Speakers include Beth Zesenis, Dr. Michael Rice, Wesley Stace, and others

Award Ceremony: $5,000 (One Opportunity)

Sponsor the Michigan Library Virtual Awards Gala to honor the profession’s best and brightest.

  • Speaker recognition and 2-minute prerecorded video played at the beginning of the award ceremony
  • Logo recognition during event

*Custom Sponsorship Packages are also available. Let us work with you to get the best return on your investment and get your name in front of hundreds of library professionals and key decision-makers. Contact MLA Program and Event Director Amber Sheerin at [email protected] to discuss a custom sponsorship package.

Registration Deadlines

Early Bird Discount Deadline: August 21, 2020

Booths are assigned on a first-come-first-served basis.


Booth listing order will be assigned on a first come, first served basis. 

A participant email/mailing list will be provided once prior to the conference and once at the conclusion of the conference. The post event list will include booth chat transcript. 

Cancellation Policy

Exhibitor booth and sponsorship cancellations must be received in writing by e-mail no later than September 25, 2020, in order to qualify for a refund. After that date cancellations will not be refunded and amounts outstanding are owed. A $100.00 processing fee will be applied to all cancellations. Sponsorships and advertisements must be cancelled in writing no less than ten (10) days prior to the event to qualify for a refund.


Registration and attendance at, or participation in, MLA meetings or other activities constitutes an agreement by the registration to the use and distribution of the registrants or attendees' image or voice in photographs, videotapes, electronic reproductions of such events and activities by MLA. Please contact MLA at [email protected] if you'd like to be removed from any list.

Code of Conduct

MLA is committed to providing a safe, productive, and welcoming environment for all participants and MLA staff. Each participant, including attendees, speakers, volunteers, exhibitors, staff, service providers, is expected to understand and follow MLA policies and report any violations. These expectations apply to all MLA activities including those held in conjunction with MLA conferences, events and meetings, as well as online venues and social media.

Full Code of Conduct can be reviewed here: MLA Code of Conduct

Prize Drawing

Exhibitors are encouraged to donate a prize of any value as a way to showcase your goods or services beyond the conference. Please contact Amber Sheerin at [email protected] for more information or if you have additional questions.


Advertiser Package ($ 350) Includes:

  • Advertisement and link on MLA website
  • Logo and link on conference reception page
  • Ad included in scrolling presentation on main stage throughout conference

Artwork Requirements

  • 1320px x 880px 
  • 3:2 aspect ratio
  • Full color or black and white images are accepted
  • High resolution (minimum of 600 ppi)
  • Accepted formats: jpeg, tiff, gif, or pdf
  • Must be submitted no later than Friday, September 25, 2020

Submit ad artwork through the form when registering, or email to [email protected]

Questions? Contact us!

For additional information or questions please contact Amber Sheerin, MLA Program and Event Director at (517) 394-2774 ext. 223 or [email protected].


Uniting the Michigan Library Community

MLA is proud to partner with organizations serving the library community.

Friends of Michigan Libraries logo